If you’ve paid attention to the headlines lately, you probably know that employment law for business is one of the number one areas where you can get into trouble if you aren’t up on all the employment laws and regulations. There are numerous laws that govern the employment of both regular employees and contract employees. Just for a broad overview, take a look at all the employment business laws you must meet:

· Civil Rights Act of 1966.
· The Equal Pay Act of 1963
· Americans with Disabilities Act
· The Immigration Reform and Control Act of 1986
· The Age Discrimination in Employment Act
· The Equal Employment Opportunity Act
· The Bankruptcy Act
· The Occupational Safety and Health Act
· FMLA, the Family Medical Leave Act
· Employee Polygraph Protection Act Labor Law
· FLSA, the Fair Labor Standards Act

And that’s not even counting the various state employment business laws that might apply to your business! If you aren’t sure of whether you are meeting all the regulations, it’s a good idea to get a checkup for your HR department.

Do you happen to work in the international arena? If you have anything at all to do with international business, then you should be aware of the many ways in which international business law can affect you, your business and your bottom line. At a minimum, you need to make sure that you meet general international business laws, specialized export laws, import laws and any laws of the foreign country in which your business operates.

And what about the business law scene at home? Were you aware that in addition to Federal business law and international business law, you are probably required to meet State business law regulations? Do you know whether you need a business permit or license? Failure to obtain one can result in the shutdown of your business and hefty fines and penalties. This is just one of the ways that state business law, such as California business law, can affect the health of your business if you aren’t careful to stay on top of things.

Finally, what about Internet and online business laws? Were you even aware that there was such a thing? The Internet has exploded so much in the last decade that the government has found it necessary to institute Internet compliance laws. If you operate a website of any kind and do not meet the compliance regulations, that site could be shut down and you could face criminal prosecution and hefty fines.

Of course, no one should ever attempt to navigate the complexities of any type of business law alone and the best course of action is to always seek the qualified professional advice of a business law firm, but hopefully these tips will help you to understand a little bit more about business law requirements.
Summary: When operating a business, regardless of whether it is a small business or a large corporation, you need to be on top of business law compliance. Even if you hire a business law firm, it’s still a good idea to understand what regulations you must meet.

Believing in yourself will allow you to create a profitable home-based business. You will no longer feel shy about making business contacts (also known as networking). You will be able to get past any pre-conceived limitations you have regarding how much money you can earn or how successful you can become. This can be a big stumbling block for some people.

Having self-confidence will allow you to take calculated risks. A small business owner that does not take risks will never achieve much. Others will notice your confidence, and will be drawn to you for advice, joint business ventures, articles, products and more. You will be able to see ‘the big picture’, tapping into a never ending source of motivation and ideas.

You will have a much happier life all around. Positivity will follow you always, where ever you go, whatever you do. You will even be able to bounce back from failures and major obstacles more easily than you would have before. And what you learn from your failures will make your more successful, sooner.

So how can YOU begin to believe in yourself. First, set small goals and reach them, one by one. Start with a ‘to do’ list. Your confidence will grow when you see that you are slowly scratching off each task from your list. Then set larger goals and reach those. Now you’re rolling, and it’s time for you to set even higher goals, and then do what you have to do to achieve them.

Another great way to build your confidence is to read “Think and Grow Rich” by Napoleon Hill. If you don’t start to believe in your abilities after that, there’s not much more advice I can give you. This book is the ultimate ‘believe in yourself’ guide for any aspiring business owner or entrepreneur. It’s the real deal. You can find it anywhere for under $10US.

When you realize that you really CAN achieve anything that your mind can conceive, you have learned to believe in yourself and your ability to make things happen.

As long as you don’t give up, you will get what you want.

Contrary to the belief that bankers actually look for reasons to turn down prospective clients in need of a loan, they are in the business to lend money. This means that every time a banker is sitting in front of a potential client, they are hoping to make the deal work just as much, if not more than the client wants it to work.

A bank’s primary role in the small business lending area is funding growth. An example of this would be to finance the expansion of small business with a proven track record. Most banks can offer a wide variety of loan packages designed to finance expansion of an already existing small business.

Below are a few examples bank loan packages :

1. Asset Based Financing. Asset Based Financing is a general term describing a transaction whereby a lender accepts collateral and assets of a company in exchange for a loan. Most asset based loans are collateral against other accounts receivable, inventory, or equipment. Accounts receivable is the most favored of the three because it can be converted into cash quickly. Banks will only advance funds on a percentage of receivable or inventory, typically being around 75% of the receivable and 50% inventory.

2. Line of Credit. A line of credit involves the bank’s setting aside designated funds for the business to draw against for the cash it needs. As the line of credit is used, the credit line is reduced and when payments are made the line is replenished. One major advantage of a line of credit is that no interest is accrued unless the funds are actually used.

3. Floor Planning. Floor Planning is another form of asset based lending in which the borrower’s inventory is used as collateral for the loan. Car dealerships are a prime example of a business that often uses floor planning as their primary financial tool.

Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain!

But don’t be disheartened if you’re among the 90% of business owners I talk to that don’t do any follow up. The good news is you have ample room for profitable improvement.

Consistent follow-up creates a predictable and profitable stream of prospects and customers that buy. Small businesses that capture leads and follow-up with them enjoy higher conversion rates and a higher percentage of referrals than those that don’t.

After asking many small business owners the reason they don’t follow up I often hear responses such as, “I don’t have the sales staff to chase down all our leads”, or “We’re usually too busy to do a lot of follow up.” These responses automatically set off red flags that tell me that they lack a systematic process for following up.

The problem is not that they don’t have the capacity to follow up with prospects, it’s that they don’t have the systems in place to do it.
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What Does a Good Follow Up System Look Like?
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A good follow up marketing system should have three attributes.

It should be systematic, meaning that the follow up process is done the same way every time.

It should generate consistent, predictable results.

It should require minimal physical interaction to make it run, meaning it should be able to run on autopilot.

Sounds like a dream come true for most small business owners doesn’t it? Not only can it be done, it’s being done every day. The secret to “follow-up marketing” is to make it automatic so that you don’t have to lift a finger but the job still gets done.

With today’s technology it’s simpler than ever. Automating your follow-up processes gives you more time to work “on” your business rather than “in” your business.

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Three Types of Follow Ups
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There are three types of people you should be following up with, suspects (people in your target marketplace), prospects (people who have responded to your marketing but have not purchased, and customers (people who have purchased something from you.)

Each follow up message and offer will be different for each type of person. With suspects, you’ll want to entice them to call you or visit your store / office.

With prospects, you need to persuade them to make their first purchase. And with customers, you want to convince them to come back and do more business with you and give your referrals.

Obviously the hardest type of person to follow up with is a suspect because they haven’t shown any interest yet in a pool or hot tub and you usually don’t have their contact information.

But that’s not true with prospects and customers. You not only know who they are, but you should already have their contact information.

And if you follow up with your customers with consistency you’ll find that they will help you turn your suspects into prospects and prospects into customers for you through referrals.

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Your Follow Up Marketing Tools
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Your principal follow up marketing tools are the telephone, direct mail, and email. Many pool and hot tub business owners make the mistake of jumping right on the telephone to follow up; however, most prospects don’t want a pushy sales message right away and most prospects have been trained to consider anyone who calls up to be a pushy salesperson.

Instead, you should try to develop a relationship of trust with your prospect by quickly sending informational items such as special reports, audio CDs, or videos before you make a phone call.

Remember to always include a “next-step-offer” to accompany your educational materials. If the next step is to visit the store, then entice them with an appropriate offer or if the next step is to call you, entice your prospect to call you immediately.

People move through the buying process in baby steps, especially when considering buying high-ticket items such as hot tubs or pools. Your offer should always help them take the next step.

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Your Follow Up Sequence
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The power of your follow up will lie in your follow up sequence. Your follow up sequence is a series of communications with your prospect that are “linked” together, with each communication building on the previous message.

For instance, you might start your second letter by saying, “10 days ago I sent you a letter…” You might also consider stamping the message, “2nd Notice” on the envelope to let people know this is the second time you’ve contacted them.

Referencing the previous communication links what you’re saying with what you’ve already said and reminds your prospect that you care enough to continue the conversation.

Usually, when doing direct mail you should include three to five mailings spaced out about seven days apart. When using a sequential autoresponder you can have as many follow ups as you want because using email is basically free (that’s why you always want to get a prospects email address).

One of my clients has over 20 follow-ups in his autoresponder sequence that go out over a six month period.

Each sequence should follow a logical argument and you might consider bolstering the offer with each communication using a deadline as a motivator to act now.

As an example, in the third communication you could say, “I’m surprised you haven’t taken me up on my generous offer. What’s holding you back?” Or consider saying, “I’ve written you three times and you still haven’t taken me up on my offer so I’m going to pull out all the stops and make you an offer you simply can’t refuse.”

Notice how the language always links the previous communication and increases the boldness of the offer. It’s the same type of conversation you might have in a regular sales conversation.

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How to Put Your Follow Up Marketing System on Autopilot
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What I’m about to reveal to you is the key to developing a powerful follow up marketing system because it overcomes the number one reason most businesses don’t follow up.

You must automate your follow up system as much as possible so that there are few, if any, physical interactions from your employees with the system. It’s the required physical interactions (i.e. printing letters, sending emails, inputting leads etc.) where 99% of all the breakdowns happen in well-intentioned follow up marketing systems.

To automate your follow-ups you should consider using robotic marketing systems and outsourcing any manual interactions to a dedicated service.

For instance, to capture your leads you should consider using a toll-free automated recorded message system that captures your prospects contact information and automatically transcribes it and sends your leads to you in a spreadsheet every morning via email.

If you’re using a direct mail follow up system (and you should be), find a fulfillment house to do the mailings for you. To find a fulfillment house, simply go to your local printer and ask them to refer you to a fulfillment house in the area.

Now step back for a moment and see the power of what I’ve just revealed to you. Imagine running an ad, having your prospect call up and give their contact information via your recorded message system.

Then having your leads automatically sent to your fulfillment house via email, after which your prospect receives a five-sequence direct mail package containing your most persuasive marketing message — without you lifting one finger!

You can set up the exact same type of “hands-free” follow up marketing system using an email autoresponder system. Your prospect will not only be receiving your direct mail messages, but you can insert your email messages in between your mailings.

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What About Calling to Follow Up?
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You’ll notice that I didn’t say anything about calling your prospect. That’s because you want your prospect to have already received your educational marketing messages and have most of their questions answered before they call you. An educated prospect is your best prospect.

They already know why you’re different, what your value proposition is, and how you’re uniquely qualified to meet their needs. In essence, they’ve pre-qualified themselves before you ever have to spend time physically speaking to them.

This drastically reduces the sales cycle and increases your conversion rate because you have positioned your small business to be their only logical choice.

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Conclusion
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Follow-up marketing will boost your closing rate and dramatically increase your customer satisfaction. Following up with systematic processes allows you to leverage your salespeople’s time and enhance their productivity, which will result in more sales with less effort and isn’t that what you want? Start winning more sales today by implementing your own follow-up marketing system.

Why would anyone fire a customer? Simple. It’s costing you too much time and money to keep them around. This is obviously not an exercise where you send termination notices to valued clients. This is an exercise to get rid of the dead wood.

As you scan your list, there will be a certain type of customer that deserves the ax. Here is the profile: They always quibble over price and once they’ve stripped your profit margin, will pay slow, real slow. This customer is never happy with your service no matter what you do. They can’t be pleased. This soon-to-be-ex client never refers any new business to you and try as you might you cannot establish a working relationship. They have no loyalty to you and will jump as soon as they get a better deal from someone else. They call and complain often threatening to take their business elsewhere. Let them go.

In today’s marketplace where superior customer service sets apart the winners from the losers, discussion about shedding customers isn’t always popular. Running your business isn’t a popularity contest, it’s about doing what’s best for the future. Fire some of your customers. Your business will be better and so will you.

There are many benefits to getting small business health insurance. A small business health insurance plan will help spread the financial risk around to everyone and not just yourself. As this is the case, this generally will bring lower premiums and more extensive coverage. Along with this, the health insurance provides medical care for you and all other employees as well.

With a small business health insurance people often get group insurance. This too has its advantages on several different aspects. All contributions from the employers are 100% tax deductible, and you’ll save on payroll taxes as well. Small businesses will be eligible for group insurance just as long as you have two or more full time employees working. When setting up a group insurance plan for your small business, all members will be set up with a coverage plan with rates calculated using the group and individuals.

After that it is up to the separate employees themselves if they wish to add riders and additional coverage to satisfy their needs. Keep in mind that not all employees in the small business have to join the group plan. Just as long as there is no fewer then two employees in the business that have the group insurance plan, then you will be fine. The cost of the group insurance plan varies based on several different characteristics. Some of these include age, health status, business and/or residential location and so on.

Like everything in this world it’s not going to be cheap, but it will be cheaper then having a bunch of separate health insurance plans. Most health plans are going to require employees to pay at least half of the premium cost for covered employees. Some employees will offer to pay 100% of the cost, white now there is a new health plan giving employees the option to pay as little as 25% of the cost. Just know that typically most types of coverage will cost employees a minimum of $1,600-$2,500 per year per employee.

If you or other employees do not have health insurance this could be a devastating blow to the wallet. The cost of a hospital visit, depending on the circumstance, will many times be much higher then the cost of health insurance. You want to be able to live life knowing that you’re insured just in case the unexpected happens. Nothing hurts to at least look at some quotes and talk it over with other employees, but you have the power to make the decision.

To collect small business debts legally, you must first send a written notice that collections have begun, within five days of first contacting the debtor for collections (for instance, within five days of calling on the telephone). The letter must include dispute instructions.

Small Business Debt Collection Laws Forbidden Practices

* Collect any amount beyond the actual debt, unless you really can do so legally.

* Continue collections on a debt if the debtor has disputed the debt, unless you provide the debtor with written proof.

* Continue contacting the debtor if within 30 days of first contact, the debtor disputes the debt.

* Credit a payment the debtor has made to a non-disputed debt to a debt the debtor has disputed.

* Deposit a post-dated check before the post-date.

Small Business Debt Collections Laws: What You Can’t Say

* Give a false name.

* You are an attorney or government representative, if you are not.

* You have an attorney working for you or that you are going to assign the case to an attorney, if you really do not.

* The debtor has committed a crime, unless you are 100ure they have.

* You work for a credit bureau, if you really do not.

* The debt is more or less money than it actually is.

* You are sending or have sent legal forms when you really did not.

* You are sending or have sent papers that are not legal forms, if they really are legal forms.

* The debtor will be arrested–no one is arrested for nonpayment of debts anymore.

* You will seize, garnish, attach, or sell the debtor’s property or wages, if you do not really intend to or cannot legally do so (and unless the debt is secured with collateral, you probably cannot).

* You will sue or take other legal action, if you do not really intend to, or are not legally able to do so.

Small Business Debt Collection Laws Forbidden Third-Party Disclosures

Never:

* Give any credit-related information that is not 100
ccurate.

* Tell anyone other than the debtor that you are collecting a debt.

* Telephone any number other than the debtor’s more than once.

Small Business Debt Collection Phone Calls

Never:

* Call after 9 pm or before 8 am.

* Forget to give your name and your company’s name.

* Call repeatedly or in a way intended to annoy.

* Make a collect call.

* Make any threats.

* Use profane or obscene language.

* Leave a message that reveals this is a debt collection.

Small Business Debt Collection Mailing

Never send:

* Postcards.

* Envelopes or mailings with any reference to debt collection on the exterior.

* Anything that looks like an official, legal, or government document, if it is not.

Please note this page is not intended to give legal advice and may not be complete or up to date with the most current collection laws changes.

There are, without a doubt, some types of products or services for which you are particularly suited to providing. Have a good look at the market, and you will be certain to find some ideal opportunities.

So what does finding a niche really mean for your small business? Identifying your small business niche means that you are discovering a distinct corner in the market, for your business to provide to a certain specific customer interest – and then capitalizing on it. It means that you find that one special spot within the business world where you stand out the most.

Now that you know exactly what a niche is, there are certain things that you need to find out about yourself and your small business before you take a look at that ever-reaching industry you’re looking to tackle.

Ask yourself:

What is my company good at/what am I good at?

When you answer this question, have a good look at your skills, and those within your current business. Find the areas in which your strongest skills lie, and list them. You may be surprised at what you discover. Performing this type of inventory really brings out the strengths as well as the potential of your business.

What do I enjoy doing?

What are the things that you love to do the most both in a business scenario, or even when there is not a profit available. The best place to start looking, is at your hobbies. These are the things that you enjoy the most, and into which you’re likely willing to invest a fairly significant amount of money. Therefore, you can potentially translate this particular passion into profit. This will not only make your business a more enjoyable venture, but it will also provide you with additional stamina and focus, which is crucial in starting a new business, or redirecting the focus of an existing business.

What is needed?

Now that you know what you can do well, and what you like to do, it’s important to assess these things with regards to what customers are willing to buy.

To find out what is needed, you’ll want to look into your potential customers, you’ll need to examine what is already being purchased, and consider trends for the future. Sound daunting? Actually, it’s simpler than you think.

As you research a niche for your own operation, perform a market survey and contemplate its results in order to discover the areas which have already been adequately saturated by your competitors. Place all of the gathered information into a table or a graph in order to illustrate where openings may exist for your products or services. Concentrate on finding the proper arrangement of products, services, quality, and price, in order to be certain that competition is as indirect as possible.

Regrettably, there is no universally guaranteed strategy for making those comparisons, however, the more thorough your examinations of the marketplace, the more accurate, practical, and successful your factual information and your “gut” instincts will be. The reason for the lack of a cast iron formula for discovering where competition is the most thin is due to the vast range in the desired attributes within any industry, as well as a certain imaginative element which simply cannot be formalized. There needs to be a proper balance between competition, and actual client interest in your product or service.

As you brainstorm for fantastic small business niche ideas, keep in mind that the heart of any successful venture is providing a product or a service that will be purchased in quantity by others. To do this, you will need to satisfy the needs of your target market, and in return, your target market will keep your small business healthy, happy, and (best of all) profitable.

By designing a quality database (or having one designed for you by a professional in the industry), you will be better able to sift through all of the market information available, in order to make a qualified decision about particular market segments which may not otherwise be obvious.

For example, do clients within a certain geographic region, or government agency or department typically buy products combining high quality and high price, or does that area look for the more “economical” choice? Do the customers from the market niche that you are considering tend to utilize customer service opportunities on a more regular basis? When you have the answer to these questions, you will be able to custom-tailor your business to meet the needs of that niche, making your business the obvious choice.

But where does one find all of this spectacularly handy information? The Internet is a natural, and highly effective solution. The Internet has become possibly the most broad and valuable source of current information for today’s small business. If you were a corporation, it would be easy to simply hire a team to discover the proper niche in the market for your business, however, as a small business, certain financial limitations step into place. Therefore, the Internet provides you with a tool to somewhat level the playing field. You can take all the information gathered by corporations, large companies, small enterprises, and home businesses alike, and apply them to your own business in order to discover what the world has to offer you.

Information about almost any product or service available around the globe is simply a mouse-click away. Brainstorm, ponder, and research all of the questions that can be relevant to your market, and then use the Internet to narrow down all of the information

Remember, though, once you do target a new niche market, make certain that this niche doesn’t conflict with your overall business plan. Your niche has to be within the realm of possibilities for your company and your potential.

Finding your own little niche in the enormous marketplace is a fantastic way to maximize the success potential of your small business. Primarily because your largest direct competitor… is you!

Almost everyone has suffered through meetings that take up your valuable time and accomplish very little.

In fact, you may find that you yourself have now become numb to that fact that your meetings aren’t as good as they could be. And everywhere you look, it seems as if somebody has another idea about how to fix your meetings, and make them more focused, more productive, and – dare I say it? More fun!

So what can you do about it? Simple business meeting etiquette can help you put on a quality meeting. Here are a few tips and ideas for meeting planning –

1. Schedule your meetings at the best time

2. Make sure your meetings all start on time – (and whenever possible, avoid scheduling meetings when someone is up against a deadline, or on a tight schedule).

3. Maintain a consistent focus on what topics will be covered – (use an agenda).

4. Ensure there is a good level of rapport in the group – (people can talk to each other and exchange ideas about what is being discussed).

5. Arrive at a decision – (find new ways to avoid covering the same ground, and ask for input to help create a plan of action)

6. Use parliamentary procedures – (so that the correct methods for amending or making a motion, following the agenda and taking turns before speaking are being followed).

7. Choose the best location and environment for your meetings – (for example, trying to fit 15 people into a closet-sized room that doesn’t have windows or a proper ventilation system is poor planning on your part).

8. Do not schedule meetings to go over routine topics – (you can send a memo or email for this.)

9. Talk to your group and make your meetings interactive.

10. Always ask for feedback from participants and allow them to present ideas or get involved.

These ten simple business meeting etiquette tips that guarantee a better meeting for everyone. Follow these and you will see results on what you covered as well as a better attendance at future meetings.